About Me
I’m a Product & UX Designer who creates meaningful, measurable impact.
I partner with product teams to solve complex problems, enhance user experiences, and drive business outcomes at the intersection of user needs, business goals, and technical feasibility.
I specialize in strategic UX and product design for Fintech, SaaS, and complex digital ecosystems, helping products improve critical metrics like retention, conversion, engagement, and efficiency through thoughtful design and user-centered problem solving. My work isn’t just about beautiful interfaces, it’s about solving real problems and delivering value.
How I Work
• Outcome-first mindset: I prioritize measurable results and align design decisions with business goals. 
• Systems thinking: I design with context — understanding how changes affect the broader product ecosystem. 
• Collaborative execution: I partner with product, engineering and data teams to deliver feasible, tested, and impactful solutions. 
• Human-centered approach: Empathy, user insights, and meaningful research guide every decision.  
• Impact over aesthetics, solving problems that matter
• Strategic design thinking, not just execution
• Clear, human-centered communication
• Collaborative innovation with cross-functional teams