Maxwell Growth app

Team & Role I worked as the only designer in a cross-functional team alongside the client’s leadership. My responsibilities included UX research through internal insights, journey mapping, wireframes, UI design, and UX writing. I collaborated closely with stakeholders during weekly reviews and async feedback loops. My role required self-management, proactive decision-making, and clear communication across remote sessions. Kickoff & Communication We began with alignment calls to define goals, target users, and business vision. From the start, I kept the client informed with weekly updates, using Figma and Loom walkthroughs to explain design decisions and collect feedback. Communication was constant and transparent throughout the project lifecycle. Assumptions & Validation Assumptions were based on client-provided insights from previous users and community data. I validated key flows through design walkthroughs with internal testers and iterations driven by feedback from Maxwell's educational advisors. Design Process User Journey Mapping: Defined core flows for onboarding, course discovery, learning, and certification. Wireframes: Created low-fidelity wireframes to align the structure and content hierarchy. Prototypes: Built clickable prototypes to test logic and identify navigation issues. UI Design: Delivered a clean, modern, and accessible interface consistent across both iOS and Android. UX Writing: Wrote all in-app microcopy and action prompts to ensure clarity and motivation. Feedback & Iteration I facilitated async reviews with Loom videos, gathering input from both the Maxwell team and internal QA testers. Feedback was prioritized based on clarity, user impact, and development constraints.