Maxwell Growth app

Project summary Maxwell Growth App was built to help users access high-quality educational content anytime, anywhere. My role was to understand how mobile learners engage with educational tools, streamline their journey from onboarding to course completion, and craft interfaces and interactions that reduce friction and increase engagement. This mobile app serves learners with video and audio courses, certificates that users can share on social media, and a system that encourages continued growth and exploration.  The problem we set out to solve Mobile learners often abandon educational apps due to confusion during onboarding, unclear navigation, or lack of motivation to continue engaging with content. The Maxwell team wanted an experience that was not only aesthetically pleasing, but also intuitive, motivating, and aligned with real user expectations for mobile learning. This meant creating flows that welcomed learners, made content easy to discover, and encouraged completion of courses and certifications.  Team collaboration This was a highly collaborative project where communication and alignment were central to success: I was the only designer working within a cross-functional partnership that included product leadership and internal subject matter experts from Maxwell’s educational team. We established clear weekly check-ins and asynchronous feedback loops to ensure design decisions were transparent and understood across the team. Weekly design reviews and Loom walkthroughs helped me gather feedback from stakeholders and internal QA testers. Collaboration was intentionally structured so that insights from both instructional advisors and internal teams informed design iterations at every stage.  What I focused on From the beginning, I mapped the key user journeys for onboarding, course discovery, learning sessions, and certification. I translated these journeys into low-fidelity wireframes that allowed rapid alignment on structure and hierarchy. These wireframes became the foundation for interactive prototypes that were tested internally, surfacing navigation issues and content clarity challenges early in the process. Once core flows were validated, I delivered a clean and accessible UI that felt consistent across Android and iOS devices. In addition to visual polish, I crafted all microcopy within the app to improve clarity, motivation and flow.  Design decisions that drove impact One of the key choices was to simplify onboarding by focusing users immediately on value — making it easy to sign up, begin a course, and understand what progress looks like. This helped avoid cognitive overload early in the experience. I also structured course discovery so learners could quickly find relevant content without unnecessary clicks. Prioritizing clear visual cues and task-oriented flow reduced confusion and increased engagement through the first core tasks. Another impactful decision was to emphasize shareable certificates and social proof, encouraging users to proudly display their achievements and potentially drive community growth.