My Business App

Project summary Mavenir’s My Business app was designed to simplify how business owners manage their day-to-day operations on mobile devices. Despite broad capabilities, earlier versions of the app suffered from an inconsistent UI, fragmented workflows, and platform divergences that confused users. My work focused on addressing these fundamental UX and system challenges by aligning design with real user needs and technical realities, while also setting up a system that would reduce friction and support growth.  The problem we set out to solve Business owners using the app faced confusion due to inconsistent component behavior across platforms, unclear navigation patterns, and inefficiencies in core tasks like product creation or appointment scheduling. These issues led to increased user frustration, longer setup times, and lower engagement. The goal was to modernize the experience, improve usability, and establish a cohesive design foundation that would scale alongside Mavenir’s broader suite of tools.  Team collaboration This project required close collaboration with a multi-disciplinary team to align product, design, and engineering goals: • I worked with product managers to prioritize design work based on business goals and user needs. • Regular syncs with developers ensured that design implementations were technically feasible and optimized for performance on both Android and iOS. • I coordinated with branding stakeholders to ensure the app’s visual language reflected Mavenir’s broader identity and values. We maintained an agile workflow with consistent feedback loops, design critiques, and stakeholder check-ins to ensure alignment across disciplines. This not only accelerated delivery but also helped reduce rework and miscommunication.  What I focused on At the outset, we conducted a thorough audit of the existing app to identify inconsistencies and usability gaps. It became clear that divergent UI patterns, mismatched navigation paths, and inconsistent component behavior were the primary sources of friction. I advocated for and led the creation of a cross-platform design system grounded in Material Design 3 principles. This system standardized spacing, typography, color tokens, and component behavior, resulting in a unified experience that drastically reduced confusion and improved readability and task success rates. We then retargeted key user journeys including onboarding, product catalog creation, appointment scheduling, and chat interactions. Low-fidelity wireframes allowed rapid validation of flow improvements internally before translating them into high-fidelity mockups and interactive prototypes.  Design decisions that drove impact Centralizing around a unified design system helped significantly close the gap between Android and iOS experiences, creating predictable navigation and interaction patterns that users could rely on. We simplified the onboarding and setup flow, which previously could take up to six minutes on average, by reducing unnecessary steps and clarifying decision points. This made it easier for users to start using key features quickly. Reorganizing workflows such as product creation and appointment scheduling helped reduce user hesitation and task complexity. These changes were reinforced with clear button states, stronger visual hierarchy, and better feedback cues to guide users through each step confidently.