Swiftbiz App

My Role and Team Dynamics I worked as part of a five-person design team, collaborating closely with PMs, developers, and branding stakeholders. My main responsibilities included leading the design system overhaul, creating high-fidelity UI designs, and contributing to the reorganization of core workflows. I also played a key role in aligning our work with the company’s new branding. We followed an agile process with regular check-ins, feedback sessions, and design critiques to keep everyone aligned. How We Worked The kickoff involved stakeholder interviews and an in-depth audit of the existing app to identify usability gaps and UI inconsistencies. It quickly became clear that Android and iOS had diverged significantly, leading to a fragmented user experience. I advocated for the adoption of Material Design 3 as a base framework to bring visual and functional consistency. We benchmarked similar apps, conducted internal feedback loops, and collaborated daily to define our design direction. Our workflow started with low-fidelity wireframes to explore navigation, user flow, and layout. After validating early ideas within the team, we transitioned to high-fidelity mockups and interactive prototypes. My work focused on key user journeys—onboarding, product creation, appointment scheduling—ensuring clarity and simplicity in each step. Regular syncs with engineering ensured that our designs were feasible and aligned with technical requirements. Redesigning the Design System The existing design system was outdated and inconsistent. Many components behaved differently between platforms, which created confusion and extra work for development. I led the effort to define a new cross-platform design system grounded in Material Design 3 principles. This involved: Auditing existing UI components and screens across both platforms Defining new tokens for spacing, colors, typography, and elevation Creating flexible, reusable components in Figma Writing documentation for usage guidelines and component behavior The result was a scalable, brand-aligned system that drastically reduced redundant work and improved product cohesion. This system also made it easier for new team members and engineers to get up to speed quickly.